Lose that Collection if You’re Selling Your San Francisco House!

|March 13, 2017

The key to attracting buyers is your property’s emotional appeal. Open buyers’ hearts and they’ll open their wallets.

But if you over-personalize, you lose some of your audience. It’s important to keep the stage relatively clean and neutral. That way buyers can visualize themselves living in the space — not you.

Here is one basic instruction that’ll prevent over-personalization.


Cynthia Cummins is a Top Producer and Partner at McGuire. For more information on San Francisco real estate visit CynthiaCummins.com.

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Cynthia Cummins

Cynthia Cummins

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