20 Clothing + Lifestyle Boutiques to #ShopLocal in San Francisco

|December 15, 2017

As a hub for fashion, home design and entrepreneurship, it’s only natural that San Francisco would be blessed with a huge lineup of charming shops and boutiques. Living in the heart of it all means we get to shop locally with brands that are now globally recognized in addition to the smaller storefronts only the locals know.

To help you on your #ShopLocal journey, we lined up 20 must-see boutiques and shops that started right here in SF. Not only can you visit the original storefronts of brands like Everlane and Unionmade, you can also meet the curators and crafters behind San Francisco’s most local fashions and home goods. Enjoy!


Get directions: 415 Valencia St | Facebook

Created in the fall of 2012 in San Francisco, ACACIA balances aesthetics with function. Their inventory of crafted home decor, goods and personal accessories is carefully selected based on ethical and sustainable production and charm. The boutique shares its space with the natural and locally made skin care line Heliotrope!


Get directions: 3686 20th St | Facebook


Photos courtesy of Anaïse

Striving to be a source of unassuming elegance, subtle femininity and modern Boheme, Anaïse offers accessories, jewelry and clothing for women, as well as a few body care items and home goods. Featuring timeless pieces from both emerging and established designers, it’s the perfect place to find one-of-a-kind items and gifts.

Benny Gold

Get directions: 968 Valencia St | Facebook

Originally started as the passion project of a graphic designer, Benny Gold is a streetwear brand that embraces the “stay gold” mentality. Over the past decade, it’s become celebrated for emphasizing the importance of staying true to your passions, growing up without growing old, and a DIY work ethic. Designed primarily for men, you can shop tees, pants, outerwear, hats and other accessories in-store or online.


Get directions: 3811 Noriega St | Facebook

Nestled in Outer Sunset, Establish is a lifestyle brand for home design lovers, crafters, treasure seekers and style aficionados. The cooperative art studio and retail store unites giftware, gallery and design services — all inspired by the energy and creativity of the artistic process.


Get directions: 2170 Folsom St | Facebook

Whether you live in the city or not, you’ve probably heard of the lifestyle and clothing brand Everlane. As a true San Francisco original, they partner with the best, ethical factories around the world, source the finest materials, and share every detail with the customer — including the true cost of every product.

General Store

Get directions: 4035 Judah St | Facebook

General Store San Francisco Local boutique shops

Photo courtesy of General Store

Home goods, books, apparel, jewelry, apothecary needs and kids items — San Francisco’s General Store has everything you need for a stylish lifestyle. The original Outer Sunset boutique features a welcoming garden gathering space so come to shop for gifts and meet the community!

Gravel & Gold

Get directions: 3266 21st St | Facebook

Since opening in 2008, Gravel & Gold has operated as an independent, woman-owned design collective. The team’s original designs are produced in California and offered at the Mission District shop, online and here and there in a few local stores. From books and prints to pants and earrings, they have a little bit of everything!

Hero Shop

Get directions: 982 Post St | Facebook

A combination of global fashion ideas, local talent, passion and compassion for the community, Hero Shop is the boutique of former Vogue fashion news editor and Bay Area native Emily Holt. The carefully curated inventory is accessible for all styles and includes jewelry, shoes, bags, home, and tech items from established designers and emerging local brands.


Get directions: 50 Post St | Facebook

Previously Topshelf, Isalis has transitioned from fashion truck to FiDi storefront and, eventually, to a brand new online store. Throughout the whole process, they’ve stayed true to their passion for excellence and unique style in women’s fashion. Get a sneak peek at the new look on Facebook and Instagram, then stop by the store to say hello and grab a hidden gem for yourself!


Get directions: 678 Commercial St | Facebook

Legion San Francisco local boutique shops

Photos courtesy of Legion

Legion is a beloved retail shop and art gallery in Chinatown. Stocking women’s clothing, jewelry, accessories and apothecary items, the boutique also hosts quarterly art shows and regular events that showcase local arts in photography, ceramics, textiles, painting and more.

Mill Mercantile

Get directions: 3751 24th St | Facebook

The team behind Mill (and brother company Unionmade) believes in authenticity, quality construction and effortless, enduring design. Their seasonally rotating inventory of clothing, home goods, accessories and more brings together all of these ideals with style, artistry and a passion for unique pieces.

Mira Mira

Get directions: 3292 22nd St | Facebook

Mira Mira is a neighborhood clothing boutique specializing in unique, independent designers from around the world so you can get a taste of global style right here in SF. Highlighted on various shopping guides for their approachable and charming atmosphere, we also love their hand-selected inventory of dreamy, bohemian fashions!

Modern Citizen

Get directions: 2070 Union St | Facebook

In an effort to make luxury goods attainable for every stylish woman, Modern Citizen has a carefully curated inventory of approachable fashions, beauty items and home goods online and in their San Francisco boutique. In the showroom, you can get early access to new arrivals and shop store-only exclusives, pickup online orders and enjoy one-on-one personal styling!

Morning Lavender

Get directions: 2150 Union St | Facebook  

Morning Lavender San Francisco local boutique shops

Photo courtesy of Morning Lavender

For most Morning Lavender fans, the shop is online only, but here in San Francisco (and coming soon to LA), we get to shop in person! Created and honed by wedding photographer and fashion blogger, Kim Le Pham of Lace and Locks, each clothing piece and accessory is individually chosen for its both its style and its femininity.


Get directions: 1808 Polk St | Facebook

Originally a neighborhood women’s boutique, Picnic has evolved into a local destination for fashion, gifts and home decor. Now taking up two storefronts in Russian Hill, their shop is a wonderland of treasures from chic San Francisco memorabilia (including adorable baby onesies!) to stylish home goods and everything in between.

Rand + Statler

Get directions: 425 Hayes St | Facebook

Rand + Statler comes from the team behind San Francisco’s Azalea and Welcome Stranger. Similar to their other beloved shops, this Hayes Valley spot focuses on design, hospitality and fashion — all while presenting a stunning inventory of accessories, men’s and women’s clothing, jewelry, apothecary items and more.


Get directions: 544 Hayes St | Facebook

If you’re on the hunt for one-of-a-kind apparel, accessories, home goods, jewelry and folk art, we definitely recommend a stop at this Hayes Valley boutique. Self-described as “a curiosity shop of sorts,” you’ll find vintage items and small designer lines lined up side-by-side for your perusal and enjoyment.


Get directions: 4035 18th St | Facebook

Unionmade is a famed menswear brand recognized across the country. The original storefront opened right here in 2009 on the eastern edge of San Francisco’s Castro District — the same building they call home today! Similar to Mill Mercantile, their women’s boutique, the store features some of the best-made, hard-to-find, wardrobe-elevating clothing and accessories on the market.

Voyager + Revolver

Get directions: 136 Fillmore Street + 365 Valencia St | Facebook

The Voyager Shop San Francisco local shops and boutiques

Photo courtesy of The Voyager Shop

Revolver by Voyager is the shop that started it all for this growing local brand. Located in Lower Haight, the original storefront features favorite collections and homewares. Voyager San Francisco, a second boutique, is located in The Mission District with an inventory of men’s and women’s collections, homewares and monthly pop-ups from local artists and makers.

Welcome Stranger

Get directions: 460 Gough St | Facebook

This Hayes Valley boutique was made for lovers of crafted, well-designed, everyday fashions. From clothing and footwear to bags and accessories — everything in store and online showcases the casual, chic and carefully crafted mentality behind this local favorite.

Where do you #ShopLocal?  

With so many options to support small businesses in San Francisco, we don’t expect to cover all the best in one blog post! Where do you shop in the city?

Category Community Guides, San Francisco

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McGuire Real Estate

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