Kate is responsible for all of the content seen and shared across the company’s websites, blogs, and social channels—assuring that McGuire and its agents’ content is current, relevant, and engaging for the consumer experience. Kate works with McGuire's Marketing, Leadership and Sales teams to develop integrated, strategic communications on behalf of the brand.
She uses both traditional and digital media platforms to share McGuire’s story, promote its agents and listings, and provide trusted market insight to its many followers. By leveraging innovative technology like dynamic ads and mobile retargeting, Kate ensures that McGuire’s original content enlightens and entertains the brand’s new and existing audiences. As McGuire’s Content Strategist, she plays a key role in engaging its consumer and increasing agent sales opportunities.
Kate graduated from California State University, Chico where she majored in Journalism with an option in Public Relations. In 2008-2009, she was a member of the Chico State National Model United Nations team which took home the Outstanding Delegation Award while representing South Korea at NMUN’s annual conference in New York City. Kate is a die-hard Seattle Seahawks fan—a choice that she often defends to her fellow San Franciscans—and attributes to growing up in Washington until she was 14 years old.
When she’s not busy writing copy, pitching the press, or crafting real estate related Facebook and Instagram posts from McGuire’s flagship office in the Marina District; she enjoys rarely leaving her Cow Hollow neighborhood and is most likely at one of her favorite places: Walgreens, SoulCycle, Balboa Café and/or PlumpJack Wine & Spirits.
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