Nearly 100 McGuire Real Estate agents and special guests experienced a rich display of luxury real estate marketing intelligence and tools presented by one of the industry’s leading experts, Paul Boomsma, President of Luxury Portfolio Fine Property Collection, on October 31, 2008, at the Golden Gate Club, in the Presidio.

In addition to revealing the latest tools available to McGuire agents, Paul highlighted the extraordinary benefits of building community among luxury marketing partners such as interior designers, architects, art consultants and virtually any connection that helps make a house a home.

Award-winning Marin-based interior designer Jean Larette spoke about her experience connecting with talented luxury market professionals. One hundred percent of Jean’s business comes from client and/or partner referrals. Both she and Boomsma emphasized the importance of understanding the character and quality of design that is present in luxury homes.

Imagine the wallpaper in a home was hand-painted by a famous person, at a cost upwards of $10,000. Like this one that Paul exposed, there are stories that help uncover the essence of homes if one looks deeper.

The possibilities for real estate agents, home buying and selling clients, and design professionals to connect at a deeper level and generate a more rewarding experience is profound.