A new San Francisco development will be opening in Downtown San Francisco in early 2010. It will be known as One Hawthorne, located at the corner of Howard and Hawthorne Streets. Compared to The Infinity at 656 units, One Rincon at 709 units and The Millenium at 419 units, One Hawthorne is a boutique building offering just 165 units.

One Hawthorne will have condos ranging from junior 1 bedrooms to 3 bedroom penthouses. Pricing can only be estimated right now as ranging from the $400,000s to $2,000,000.

And pricing will be key. The South Beach and SOMA developments that listened and responded to the market in 2009 were rewarded with plenty of buyers. For example:

• The Infinity has less than 50 units available after selling an average of 40 homes a month (making it one of the top selling development in the country)
• One Rincon states to be 80 percent sold out
• Other nearby developments such as The Montgomery have only a few unit left for sale.

One Hawthorne is positioned well as an alternative to the larger towers in South Beach and SOMA:

• Located on a quiet(er) historic block in Downtown San Francisco
• A rooftop garden for residents
• A new restaurant Benu (from the former chef de cuisine of French Laundry) is opening right on Hawthorne Lane.

As the debate continues on whether or not we have hit the bottom of the market and starting a recovery, the sales at One Hawthorne will be an exciting indicator. It is looking to be a gorgeous development with the best of the city’s amenities. One Hawthorne will a welcome beginning to 2010. Call me or email for a tour or more information jdavis@mcguire.com, 415-351-4694.