As many have seen, the recent Case-Shiller report relayed that sales in San Francisco proper have increased 50% in Q1 2010 (compared to Q1 2009). This is no surprise to any of us in the business, as Q1 2009 was abysmal and Q1 2010 benefitted from pent up demand, increased consumer confidence and use of federal and state tax credits.

As we head into Q2, activity continues to increase with the return of multiple offers in certain cases:

• The “villages” (like Bernal Heights, Noe Valley and Glen Park) have shown the most activity, mainly in single family homes in the mid-price range ($800,000 to $1,200,000).
• Condominiums in the lower range in areas such as South of Market have also been strong due to the tax credits and bank owned sales where lenders are finally getting it.

But not everything is selling. It comes down to one word: price. If a property is priced competitively per recent sales and active listings it will sell.

Today’s keyword is PRICE!