The South of Market (SOMA) district of San Francisco offers a rich and complex collection of people and experiences. While it may be known primarily for its warehouses, nightclubs and art spaces, it also offers some of the best hotels, restaurants, cultural attractions, as well as stylish and modern real estate like lofts and condominiums. There are many changes happening here, and the excitement is palpable. New stores, buildings and restaurants are being built every day. For example, the next large redevelopment project in SOMA is the Transbay Terminal. See an animated fly-through here.

Near Moscone Center you’ll find the picturesque Yerba Buena Gardens, cultural institutions like the San Francisco Museum of...

The South of Market (SOMA) district of San Francisco offers a rich and complex collection of people and experiences. While it may be known primarily for its warehouses, nightclubs and art spaces, it also offers some of the best hotels, restaurants, cultural attractions, as well as stylish and modern real estate like lofts and condominiums. There are many changes happening here, and the excitement is palpable. New stores, buildings and restaurants are being built every day. For example, the next large redevelopment project in SOMA is the Transbay Terminal. See an animated fly-through here.

Near Moscone Center you’ll find the picturesque Yerba Buena Gardens, cultural institutions like the San Francisco Museum of Modern Art (or SF MoMa), the Museum of the African Diaspora, the Yerba Buena Center for the Arts, and for pop culture, you’ll find the Cartoon Art Museum and the Metreon. For the kids, see Zeum and the Yerba Buena Ice Skating & Bowling Center.

South of Market has become home to some of the most prominent restaurants in Northern California, including Bacar, the W Hotel’s XYZ, Ame (within the new St. Regis), Fifth Floor, Orson, South Food and Wine Bar, LuLu, Heaven's Dog (inside the SOMA Grand), COCO500 and Zuppa (for wild times check out the Supper Club and AsiaSF). Notable bars include Wish Bar & Lounge, Anu and Gallery Lounge, while some of the most famous SOMA clubs include Mist, Mezzanine, popscene (formerly 330 Ritch), 111 Minna, Club Six, Mercury Lounge, Mighty, Butter, Hotel Utah Saloon, The Cat Club, Slim’s, 1015 Folsom, The Stud, the legendary End Up and the ever-present DNA Lounge.

As the center of urban living in San Francisco, SOMA offers easy access via CalTrain, Muni and BART. You’ll find grocery shopping a step away at Whole Foods, Safeway and Trader Joe’s. And there is a wide range of great shopping, from the new San Francisco Centre, to high-end furniture stores like Limn and Linge Roset.